The Next, or the Now?

So, what does this mean for Sturdy? Well, we need to rethink two parts of our product. First, we need to make it much, much easier to sign up for the “Nows” that are important to you. Second, we need to ensure that all those duplicate messages in inboxes, chats, cases, and tickets don’t create duplicate warnings. No noise, just Signal.

Introducing the Confusion and Billing Issue Signals

We’re fired up to announce the launch of two new Signals designed to help customers gain more insights about their customers. Inspired by Sturdy’s existing customers and developed by our data engineering team, the new underlying language models detect when end users are confused and having trouble with billing-related matters. 

The Top 13 Customer Intelligence Platforms in 2023

As we look ahead to 2023, it's clear that Customer Intelligence will continue to be one of the most essential tools businesses can use to stay competitive and understand their customers better. By leveraging customer data through CI platforms, companies are able to make informed decisions that will help them improve customer engagement and drive sales and revenue retention. They ultimately increase customer satisfaction levels across all channels to ensure your customers grow with you, not away from you.

Stop Doing These 3 Things Now to Improve Your Customer Retention Strategy

Customer retention is the ultimate force multiplier in any B2B SaaS business. It involves building strong relationships with existing customers, ensuring they stay loyal to your brand, helping them use more of your product or service, and becoming advocates who bring in more customers through word of mouth. By investing in customer retention and ultimately increasing your customers' lifetime value (LTV), SaaS businesses unlock tremendous potential for growth and profitability.

Sturdy Launches the “Overpromised” Signal

Whether the salesperson or account manager said “yes” when they should have said “no,” or what they said was accurate until someone else messed it up, overpromising often haunts post-sales teams.

Customer Email Intelligence

When we started Sturdy, the idea was simple, “the way we record and monitor customer feedback is insane. It has to change”. So we decided to tackle customer email first. Along the way, we realized we had built the first “Customer Email Intelligence Platform.” Throughout this journey, we learned that a Customer Email Intelligence platform must do four things very well, all at once.

The four types of SaaS churn and how to calculate them

Customer churn is a term often used in the SaaS world, but what does it actually mean? Simply put, churn is the rate at which customers are lost. These are customers that have canceled your service and aren’t coming back. It can be calculated for individual customers (B2C) or for an entire company (B2B). Four different types of churn are commonly measured: customer churn, revenue churn, gross churn rate, and net churn rate. Let's take a closer look at each type.

4 Stars and Frustrated | Time to Move Beyond Surveys and Sentiment

Customer feedback is information given by your customers about the quality of your products and services. Are you meeting customer requirements and delivering value? Whether good or bad, there is no better and more reliable data source about your company than customer feedback.

Customer Experience Trends: 5 to Explore in 2023

In 2022, the team at Sturdy spoke with over 100 CX leaders and attended several CX-focused conferences. What we heard was consistent — teams don’t have the correct data to look through the windshield. Instead, we are still looking through the rearview mirror. Here are some of the most common challenges. Sound familiar? 

Valuize & Sturdy: Uncover Data in Your Blind Spots To Maximize Customer Insights

Valuize's Chief Client Officer, Emily Ryan, invited our very own Joel Passen to discuss data hiding in plain sight. Hosted on LinkedIn live, the Valuize team has been kind enough to share this excellent content with us.

“What are we building next?”

I have worked on the product side of software for about 20 years, and the most common question from management is, “What are we building next?”. It is a question that I ask myself almost every day.

Six strategies to combat customer attrition

Customer attrition is a certainty for any SaaS company. The simple truth is that you will lose customers over time. Sometimes this attrition is out of your hands. However, at other times, you can directly impact whether or not it occurs. This post will explain customer attrition and how you can proactively mitigate it.

Five steps to build a successful B2B customer incentive program

Few things are more critical to the success of a business than developing customer advocates. Every brand wants to make its customers happy. In SaaS, even minor improvements in customer experience lead to more significant gains in customer retention. Considerable increases in customer engagement significantly boost retention revenue.

How to reduce customer churn rate

In any business, customer churn—or the percentage of customers who stop using your product or service—is inevitable. Cancellations happen. But that doesn't mean you should just roll over and accept it. There are things you can do to decrease customer churn and protect what is arguably the most important aspect of revenue — the longtail subscription revenue of your customer accounts. Let's take a look at the seven most effective strategies for decreasing customer churn.

How to increase net dollar retention

How to choose a Customer Intelligence platform

Whether you're already sold on the value of customer intelligence or looking for ways to take your business to the next level, this article will cover everything you need to know about choosing the right customer intelligence platform for your needs.

What is customer intelligence?

In this article, we'll answer the question: What is customer intelligence? As well as show how customer intelligence can be incredibly useful in improving customer loyalty, customer experience, and more.

Hot July 🔥 Sturdy is on fire - Product Updates

The product and data teams have been busy this summer! Here is what they’ve been sweatin' over for the past several weeks. The teams have been focused on 3 major releases. The first of which will drop next week.

SturdyAI Announces SOC 2 Type II Security Compliance Certification

SturdyAI Raises $3.1 Million to Strengthen its AI-led Customer Intelligence and Automation Platform

Investments from Grotech Ventures and other strategic partners to support sales and marketing expansion and research and development of the company’s AI-led customer intelligence and automation capabilities

Live Product Talk — Even Unicorns Have Leaky Buckets

Join a 30 minute product talk to see how innovative customer-facing teams are leveraging AI-based solutions to better understand, improve, and expand customer relationships. 

Live Presentation - How Payroll Companies are improving client retention rates with data hiding in plain sight

Live Workshop - The New Data Frontier — Leveraging Language for Customer Intelligence

Salesforce Integration 2.0: Enrich Salesforce with Sturdy Signal Event Insights

Sturdy now has a bi-directional integration with Salesforce.com

Announcing the new Renewal Signal 👊🏻

Sturdy as an AI platform that unites all user language and converts it to data so that other people, teams and products can leverage that data. For example, when a user says, “Hey, when is our renewal date?” in an email to the accounting team (or through any other channel), Sturdy will flag it and then help you get it to the right person.

Announcing Sturdy Automations 💥

Take your workflows a step further with our automations! This new powerful functionality allows you to create your own automated workflows without writing a single line of code.

SturdyAI's New Happy 😍 Signal Means More Customer References, Deeper Insights

SturdyAI is like a lead generation tool for customer references. On average, businesses using SturdyAI see a 2.5x increase in customer references in the first 6 months of getting started.

SturdyAI Releases New Business Signal - Response Lag

SturdyAI's Response Lag signal calls out when customers are waiting for responses from customer-facing teams and are chasing your associates for updates, actions, access, etc. 

SturdyAI Releases New Business Signal - Expansion

The new Expansion signal empowers SturdyAI users to identify when their customers express purchasing intent like adding more users, buying services, or upgrading their plan. 

SturdyAI Releases New Business Signal - How To

Late last month, the team added a new customer signal to our AI-powered customer intelligence platform called “How To”. This signal detects when your customers ask, “How do I do this?”.

SturdyAI Welcomes Two Key Team Members To Accelerate Growth and Innovation

SturdyAI welcomes two key hires including Cynthia Beldner, Vice President of Customer Success, and Sabino Gadaleta, Director of Data Engineering.

Unhappy News from Sturdy 😢

New to Sturdy’s AI-powered customer intelligence platform is the Unhappy signal. The new model detects negative sentiment and customer frustration in emails, support tickets, chats, and video calls. 

Sturdy is Joining the Colorado Customer Success Community for CS Tech Day

Sturdy.ai is joining fellow SaaS technology innovators to share our solutions with the Colorado Customer Success community on October 13, 2021

SturdyAI Announces Listing of Its AI-powered Customer Intelligence Integration on the Zendesk App Marketplace

Lose Your Executive Sponsor, Save Your Customer

The loss of an executive sponsor is a red-level risk event but it doesn’t need to be fatal. Detecting signals that indicate an executive change / loss of sponsor is one of the first steps to future-proofing your client accounts and increasing your customer retention rates.

Infographic: All About Customer Signals

20% of all customer content contains a critical signal. For B2B SaaS businesses, these signals are immensely important. They often indicate if our customers are willing to grow with us or if they are growing away from us.

What is a Customer Signal?

Customers send signals that help us predict churn, capture references, get in front of renewals, prioritize features, and just run our businesses better.

Video: SturdyAI Featured on CS Insider

See SturdyAI in action! CS Insider Founder, Brandon Cestrone, takes a short tour with SturdyAI Co-Founder, Joel Passen.

SturdyAI Announces Slack Integration

Slack has become the de facto tool for internal communications. By shifting internal communication out of inboxes and into channels, teams can work more collaboratively while reacting to critical issues in near real-time. This is why today, we are excited to announce that SturdyAI is now integrated with Slack.

Infographic: Creating a Self-Sustaining Customer Reference Funnel with SturdyAI

In addition to CSAT, NPS, and targeted customer feedback surveys, SturdyAI provides teams with a way to automatically capture authentic referenceability signals from everyday communications with your customers. It's automated lead generation for your customer reference program.

Create a Self-Sustaining Customer Reference Funnel

We’ve cracked the code and productized a scalable way to harvest more customer references.

Net Dollar Retention - A SaaS Metric Juggernaut

Anymore, churn is just SaaS slang. Net dollar retention has emerged as one of the top SaaS metrics that matter. SturdyAI analyzes customer data for important signals that preempt risk and detect upsell opportunities.

The Deck We Used To Raise Money for SturdyAI (Well, at least one of them)

The idea for SturdyAI was born from asking this all too common question, far too many times, “What is going on with Customer X?”

SturdyAI is open

We’re thrilled to announce the launch of SturdyAI, a ground-breaking business intelligence platform that leverages advanced data science to detect items of importance in customer-to-business communications. In simple terms, SturdyAI helps people at B2B SaaS businesses leverage a data set that until now has been hiding in plain sight - data that your customers want you to use.