Customers willing to serve as references for your solution often make the difference between opportunities that result in closed/won or closed/lost. However, harvesting these references can be challenging, time-consuming, and resource-intensive. While critical to the bottom line, the responsibility for gathering new references often falls on marketing and product management teams who may not be as close to the individual users as their counterparts in sales, support, and customer success. This compounds the complexity of gathering new references.
While customer reference software platforms are often good at providing a go-to location to request references and to find approved reference content, they lack functionality to build a sustainable customer reference pipeline. Continuously building a pipeline of references is a key use case and value proposition for SturdyAI.
Using AI and machine learning while leveraging your existing tech stack, SturdyAI empowers customer reference teams to automatically capture authentic referenceability signals from everyday communications with your customers. It's automated lead generation for your customer reference program.