Webinar

Churn is Not a Customer Success problem. 🤯

Companies need to stop treating churn as a CS-only metric and treat it as a company-wide responsibility. Join us on June 25th and learn how to make retention a team sport at your business.

Wednesday, June 25th
9:00 AM PT
LinkedIn Live
HOSTED BY
Aaron Thompson
Head of Growth
Register for the webinar
15.05.2025
12:35
22521936
1cdcd33c-99e8-444a-9496-cac72e54d88e

What You'll Discover

The Data-Backed Truth

How we analyzed 2.4 billion words of real customer conversations to uncover the true sources of churn.

Beyond the CS Team

Why product gaps, sales overpromising, and billing friction have a bigger impact on retention than you think.

Actionable Strategies

Practical steps you can take today to foster a company-wide retention culture and empower your entire team to reduce churn.

Event Agenda

9:00 AM, PST
9:05 AM, PST
Opening Remarks &  Introductions

Introducing our esteemed panelists: Joshua Weber, Katherine Isaac, and Meg Youngblood.

9:05 AM, PST
9:10 AM, PST
The Churn Myth

We'll discuss why singling out Customer Success is a losing battle and debunk common misconceptions about churn ownership.

9:10 AM, PST
9:15 AM, PST
Data Deep Dive: The Real Drivers of Churn

Next, we'll jump into our key findings from the "Churn is Not a Customer Success Problem" study. We will also examine the impact of product gaps, sales overpromising, and operational issues on retention.

9:15 AM, PST
9:30 AM, PST
Building a Company-Wide Retention Culture

Last but not least, the panelists will discuss practical strategies to involve all departments in the retention process, establishing clear communication channels and shared goals.

"Fantastic product for early warnings and insights."

Mike E.

Director of Customer Care

"Getting alerts on signals that are meaningful to our business has changed the game."

Cameron M.

Chief Customer Officer

"It wasn’t just insights—it triggered real actions in the tools we already use so that we could address customer risks in minutes. The ROI is so clear to us."

Kevin Xu

GM and VP of Strategic Initiatives

"Led by a team of seasoned SAAS entrepreneurs and experienced data scientists, Sturdy is unlocking massive value from data that has been hiding in plain sight."

Tom Chavez

Co-Founder & CEO at Ketch

"Sturdy plays a critical role of getting the ground truth of Communications with Customers"

Steven Jiang

CEO & Co-founder at HireEZ

"If we had these Signals in the past, we would have already prevented several cancellations this year."

Lisa Sowerby

VP of Client Delivery at PuzzleHR

"This is the start of something pretty powerful."

Josh Soroko

VP of Operations at MP

"We discovered that one of our product lines was responsible for 84% of our customer confusion and dissatisfaction."

Brian Strock

Global Process Owner at Laerdal

"It took less than six weeks to see month-over-month retention improve by 30%."

Tony Delmercado

President @ Hawke Media

Case Studies

Sturdy ensures that nothing goes unnoticed, so the right team members can act in time.

Explore Case Studies

100%

Account data available for proactive intervention.

30%

month-over-month retention improvement achieved in six weeks

100%

retention of 100+ segment base maintained

FAQs

Feel free to reach out — our team is here and happy to help.

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