Sturdy: AI for retention

Customer Retention Can Be Everyone's Job

Sturdy's AI provides everyone in your business with the information they need to drive retention.

Boost Your Retention Today
15.05.2025
12:35
22521936
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Retention Can Be Everyone's Job

Most Churn Starts Outside of CS!

Sturdy’s AI identifies retention risks across platforms, and ensures that your Marketing, Engineering and Finance teams have the data they need to improve retention.

Spend time on what matters most

Sturdy enables teams to focus on the Accounts, Products and Process that are the highest risk, because it identifies early-risk signals, in real-time, 24 hours a day, 7 days a week, across any customer-facing platform in your business.

Achieve Your Goals, Your Way, Right Now.

Sturdy’s AI gets to work almost immediately, without long lead times or any AI training.

A Typical B2B Business, per 1000 Customers

80%

Of severe risk starts outside of services and customer success (overselling, pricing, product, etc)

250

Customers will have had no interaction with support or customer success in the last 90 days.

70

Customers per month have a severe risk event, such as cancellation, response lag, or POC change.

"If we had these Signals in the past, we would have already prevented several cancellations this year."

Lisa Sowerby

VP of Client Delivery at PuzzleHR

"Year to date, we haven’t lost any clients in our 100+ segment base, and a big part of that is having our hand on the pulse with Sturdy."

Josh Soroko

VP of Operations at MP

"We discovered that one of our product lines was responsible for 84% of our customer confusion and dissatisfaction."

Brian Strock

Global Process Owner at Laerdal

"It took less than six weeks to see month-over-month retention improve by 30%."

Tony Delmercado

President @ Hawke Media

FAQs

Feel free to reach out — our team is here and happy to help.

What is Sturdy?

Sturdy is the world’s first early warning system for your business—analyzing every customer conversation to identify risks before it’s too late. The truth is that it’s humanly impossible to catch every issue that harms your business. Sturdy was built to ensure nothing goes unnoticed so the right team members can act in time.

What kind of company is Sturdy best suited for?

Sturdy is ideal for B2B companies. Our customers vary by industry, with a concentration of success stories in marketing services, business services, SaaS, and medical device manufacturing. Companies of all sizes use Sturdy, from scale-ups to multi-national enterprises.

What teams at my company benefit from Sturdy?

From C-suite executives and product leaders to services and marketing teams, Sturdy delivers insights at scale derived from the everyday conversations that everyone in your business has with your customers.

What challenges does Sturdy address?

Sturdy uncovers hidden patterns and root causes of business risks. It helps resolve issues that teams may miss, such as misrouted data, unnoticed problems, or siloed information, providing critical insights to act on.

I’m worried about privacy and compliance. Can I still use Sturdy?

Sturdy anonymizes and redacts all PII to ensure you deliver the privacy and protection your customers deserve. It also provides peace of mind in remaining 100% compliant with GDPR and other privacy regulations.

Do I need a bunch of data and AI resources to use Sturdy?

No! Sturdy is like having a 30-person data team that collects, cleans, merges, analyzes, and classifies your data. The platform has everything you need to start using the power of AI to reimagine products, tune processes, and build better relationships with your customers this week. Getting started takes a few days and requires less than an hour from your IT resources.

This sounds interesting, but I don’t know if our data is ready - it’s a mess.

You’re in good company. Virtually no one’s data is in good shape. And here’s the thing: we deal with the messiest of all your data sources, the unstructured text-based data sitting in inboxes, cases, and more call transcripts. We are in the business of dealing with messy data.

How many customers will you have to lose before you try Sturdy?

Schedule Demo
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