A 2025 Evidence-Based Study by Sturdy.ai

Churn is Not a Customer Success Problem

The Second Edition is here—3.2 billion words of raw, unstructured, customer data. Discover who is responsible for customer churn and how to prevent it in Q3 2025.

15.05.2025
12:35
22521936
eed72cce-e16e-45d0-bc39-2b80575be95b

What You'll Learn

The Last Data Frontier

Unstructured business data refers to the raw, unorganized information generated by modern communication channels. Discover why it is essential for your business in 2025 and how to unlock it with AI.

3,200,000,000 Words

Since 2021, Sturdy has analyzed 3.2 billion words and 31.1 million business conversations. Discover what we've unveiled with this analysis regarding products, processes, and net revenue retention.

What's Driving Churn?

Sturdy's AI analyzed real customer conversations—emails, calls, tickets, and chats—to identify what actually drives customer churn. This is the raw, unsolicited truth, straight from the source.

"Fantastic product for early warnings and insights."

Mike E.

Director of Customer Care

"Getting alerts on signals that are meaningful to our business has changed the game."

Cameron M.

Chief Customer Officer

"It wasn’t just insights—it triggered real actions in the tools we already use so that we could address customer risks in minutes. The ROI is so clear to us."

Kevin Xu

GM and VP of Strategic Initiatives

"Led by a team of seasoned SAAS entrepreneurs and experienced data scientists, Sturdy is unlocking massive value from data that has been hiding in plain sight."

Tom Chavez

Co-Founder & CEO at Ketch

"Sturdy plays a critical role of getting the ground truth of Communications with Customers"

Steven Jiang

CEO & Co-founder at HireEZ

"If we had these Signals in the past, we would have already prevented several cancellations this year."

Lisa Sowerby

VP of Client Delivery at PuzzleHR

"Year to date, we haven’t lost any clients in our 100+ segment base, and a big part of that is having our hand on the pulse with Sturdy."

Josh Soroko

VP of Operations at MP

"We discovered that one of our product lines was responsible for 84% of our customer confusion and dissatisfaction."

Brian Strock

Global Process Owner at Laerdal

"It took less than six weeks to see month-over-month retention improve by 30%."

Tony Delmercado

President @ Hawke Media

Sturdy isn’t just another AI wrapper or dashboard. It’s a proven platform delivering measurable results across industries for over four years.

Explore Case Studies

100%

retention of 100+ segment base maintained

30%

month-over-month retention improvement achieved in six weeks

100%

of customer base accessed by bypassing employee feedback

FAQs

Feel free to reach out — our team is here and happy to help.

How many customers will you have to lose before you try Sturdy?

Schedule Demo
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A number of different types of labels on a white backgroundA white background with a red line and a white background with a red line andA sign that says executive change and contact request
A white background with a red line and a blue lineA number of different types of logos on a white backgroundA pie chart with the percentage of customer confusion and unhappy
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