Sturdy's new Happy Signal means more customer references and deeper insights

Joel Passen
February 22, 2022
2 Min Read
Sturdy Signals

Let's talk about the potentiality of happy users. They stay with your business longer and, on average, they spend 67% more than new customers. The power of user advocacy is punctuated by the demonstrable success of NPS leaders. In Fred Reichheld's recent book, The Ultimate Question 2.0 he notes that over the past decade the firms with the highest brand loyalty and subsequent NPS scores returned five times the U.S. median (for public companies with +$500m in revenue).

Happy users often require less support and inspire your customer-facing teams to deliver similar experiences across your user base. They provide valuable testimonials, reviews, references, and case studies. That’s we developed Sturdy's - Happy Signal. 

Here’s how it works. We’ve built technology that detects items of importance like user happiness, among other things, in user-to-business communications like email, support tickets, video conferences, chats and more. For example, when a user responds to an email or support ticket with, “I can’t thank you enough --- you just saved me so much time! You’re the best!”,  Sturdy will instantly recognize this as a signal, flag it, and get it to the right teammates.

Most businesses use CRM, spreadsheets, and reference management tools as the go-to location to find and request references but they lack functionality to build a sustainable customer reference pipeline. Continuously building a pipeline of references is a key use case and measurable value proposition for Sturdy.

Sturdy is like a lead generation tool for customer references. On average, businesses using Sturdy see a 2.5x increase in customer references in the first 6 months of getting started.










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