Unhappy news from sturdy 😢

Joel Passen
October 14, 2021
2 Min Read
Sturdy Signals

It’s weird to be happy to announce a new customer signal called ... Unhappy. Strange but true. New to Sturdy’s AI-powered customer intelligence platform is the Unhappy signal. The new model detects negative sentiment and customer frustration in emails, support tickets, chats, and video calls. 

The Unhappy Signal is the first of many new Signals to come.

Unhappy is one signal in a series of new signals that Sturdy’s Data Sciences team is developing. The team is also exploring innovative ways to correlate causes of the negative sentiment with specific signals. For example, Sturdy will be able to show how specific bugs or account leadership changes impact customer sentiment. For those less familiar with what we are developing, the Sturdy platform scans emails, chats, support tickets, and other related customer communications. It then automatically detects signals that impact revenue, product roadmaps, references, and more. 


Customer success, account management, customer marketing, and product teams use Sturdy.

Customer success, account management, customer marketing, and product teams can now more easily surface what is occurring, but also discern why it is happening because the platform automatically provides contextual highlights. That’s critical because all too often, the onslaught of customer communications is smothered by the sheer volume of messages. These large unstructured data sets stored in multiple systems in the cloud are not easy for companies to use on their own 

No training, no change management required.

We aren’t here to reinvent and change the way teams or companies work. And that is what is so exciting about what we do. SturdyAI is the force multiplier for your business. If you already have a cutting edge BI tool, we just give it better data. If you have a killer CX app, we make it more insightful. If you have great Customer Success, Account Management, Operations, Marketing, and Product teams, we make them more efficient and provide them with better data.

More about us.

Led by a team of seasoned founders and B2B SaaS experts, Sturdy.ai is unlocking massive value from data hiding in plain sight. Using AI, Sturdy helps P&L holders preempt customer issues before they spiral and seize revenue opportunities in time to improve this quarter's results. Sturdy’s AI-powered customer intelligence platform detects critical signals from your customers and routes them to the right people at your company in real time, unlocking value and reinforcing process execution. 












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